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Our main unchanging point since we opened has been to stick with "tradition"
In Fukushima Prefecture we are numbered among the most famous who continue to make Japanese and Western confections.
Our sweets are certainly equals of any made today, because we have a long history.

Yoshidaya's professional confectioner uses perfect technique and can make a wide range of candy, Japanese confections, Western cakes etc.
This technique is our most important asset.
Fabrication of sweets has many requirements. Foremost are quality materials, and the ability to make different flavors depends on this.
Of course good ingredients are the most important.
At Yoshidaya, starting with red bean paste, everything we use is chosen for its safety and dependability.
Moreover, we use a great deal of seasonal materials from the area in Fukushima Prefecture to develop more sweets, and this is our challenge.

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